Every time you're about to make a messaging decision based on opinion, that's a chance to test instead. Here's what B2B teams use OOATS for.
You've got a new product and three ways to position it. Instead of letting the committee pick, let LinkedIn decide. Test each angle against your target audience and launch the one that actually resonates.
Example test: "AI-powered analytics for marketing teams" vs "Marketing intelligence that predicts pipeline" vs "The analytics platform your CFO will actually approve"
About to commit thousands to a LinkedIn campaign? Test the headline first. Five variants, $100 in ad spend, 48 hours. The winner gets the real budget. The rest die quietly instead of expensively.
Example test: Five headline variants for a webinar promotion, tested against VP-level marketers at companies with 200+ employees
Which benefit matters most to your audience? Speed? Cost savings? Integration? Stop debating. Test each value prop as a standalone message and let the click-through rates rank them for you.
Example test: "Save 10 hours a week" vs "Cut reporting costs by 40%" vs "One dashboard for your entire funnel" vs "Integrates with the tools you already use"
Naming a product, feature, or company? Don't let the founder's favourite win by default. Test the shortlist against real B2B professionals in your market and pick the one that actually sticks.
Example test: "FlowMetrics" vs "PipelineIQ" vs "RevenueOS" - tested against SaaS marketing leaders
Your homepage hero copy is the most important sentence in your marketing. Test it before you build the page. Try different hooks, different angles, different promises. Build around the one that converts attention.
Example test: Hero headline variants for a SaaS landing page, tested against the ICP before design begins
Your pitch deck is marketing. The positioning, the story angle, the problem framing - it all matters. Test which narrative resonates most with the professional audience your investors talk to daily.
Example test: Three problem statements for the "Why now" slide, tested against fintech decision-makers
Content marketers, demand gen leads, and brand managers who want to validate messaging before committing budget to campaigns.
Early-stage founders testing product positioning, company names, and go-to-market messaging against their target market.
PMMs launching features and products who need to know which messaging angle will drive the most adoption and interest.
Pick the decision. Write the variants. Get the answer. $199, 48 hours, done.
Run your first test →