Every time you're about to make a messaging decision based on opinion, that's a chance to test instead. Here's what B2B teams use OOATS for.
You've got a new product and three ways to position it. Instead of letting the committee pick, let LinkedIn decide. Test each angle against your target audience and launch the one that actually resonates.
Example test: "AI-powered analytics for marketing teams" vs "Marketing intelligence that predicts pipeline" vs "The analytics platform your CFO will actually approve"
About to commit thousands to a LinkedIn campaign? Test the headline first. Five variants, $100 in ad spend, 48 hours. The winner gets the real budget. The rest die quietly instead of expensively.
Example test: Five headline variants for a webinar promotion, tested against VP-level marketers at companies with 200+ employees
Which benefit matters most to your audience? Speed? Cost savings? Integration? Stop debating. Test each value prop as a standalone message and let the click-through rates rank them for you.
Example test: "Save 10 hours a week" vs "Cut reporting costs by 40%" vs "One dashboard for your entire funnel" vs "Integrates with the tools you already use"
Naming a product, feature, or company? Don't let the founder's favourite win by default. Test the shortlist against real B2B professionals in your market and pick the one that actually sticks.
Example test: "FlowMetrics" vs "PipelineIQ" vs "RevenueOS" - tested against SaaS marketing leaders
Your homepage hero copy is the most important sentence in your marketing. Test it before you build the page. Try different hooks, different angles, different promises. Build around the one that converts attention.
Example test: Hero headline variants for a SaaS landing page, tested against the ICP before design begins
Your pitch deck is marketing. The positioning, the story angle, the problem framing - it all matters. Test which narrative resonates most with the professional audience your investors talk to daily.
Example test: Three problem statements for the "Why now" slide, tested against fintech decision-makers
Content marketers, demand gen leads, and brand managers who want to validate messaging before committing budget to campaigns.
Early-stage founders testing product positioning, company names, and go-to-market messaging against their target market.
PMMs launching features and products who need to know which messaging angle will drive the most adoption and interest.
Write the variants. Run the test. Get the answer. $199. 48 hours. Done.
Run your first test →No. We run all tests from the OOATS LinkedIn account. That's the whole point - your ads run without your brand name or company profile attached, so engagement data reflects pure message quality, not brand recognition or existing audience familiarity.
Yes. $100 goes directly to LinkedIn as ad spend - locked in at checkout and goes straight to your campaign. The other $99 covers the platform, expert ad setup, audience targeting, and your results report. No hidden fees, no surprises.
No. Pay as you go. You pay $199 per test by card. Once the payment clears, we trigger the campaign immediately. No recurring charges, no contracts, no lock-in.
No. Every test is reviewed by an ads specialist before it goes live. We check your variants, targeting, and campaign structure to make sure you get clean, comparable data. AI doesn't run your ads - people do.
Results are typically delivered within 48 hours of your campaign going live. We run all variants simultaneously to ensure a fair comparison, then compile your report once there's enough data to be meaningful.
Up to five variants per test. Most customers test three to five, which gives a clear spread of data without diluting the ad budget too thin across too many options.
You get impressions, clicks, and CTR per variant, a clear winner, and a breakdown of what likely drove the difference. No raw data dump - we surface what matters so you can make a decision and move on.
We target based on your ideal buyer profile - job title, seniority, company size, and industry. You tell us who you're trying to reach, we handle the LinkedIn targeting setup. If you're not sure, we can help you define it.
Yes. Each test is independent and billed separately. Many customers run a series - start with big message swings to find the strongest direction, then refine the winner in the next test. It's a fast feedback loop that compounds over time.
The results are real data - the audience told you something. We can't control engagement outcomes, but if we made an error in your campaign setup, we will rerun the test at no charge. We stand behind the quality of what we deliver.
It's not ugly, it's brand agnostic. That's the point. OOATS is deliberately bland so it doesn't influence your results. If we had a slick, beautifully branded site, you might click our CTA because of how it looks - not because of the message. We needed something boring enough that the only variable in your test is the words you're testing. Ugly is a feature.
Short answer: no. A marketer tried, realized it wasn't that simple with everything going on here, and handed it to an actual developer. His name is Neil. It's properly built, your data is safe, and Stripe handles all payments. You're in good hands.